One of the dangers of a developmental approach is that it appears hierarchical and implies that the “top” is the best. A …
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Distinguishing Core Values
Core values are those most important to us. To refresh, ConsumerShift defines values as “An individual view about what …
Where do our values come from?
We ultimately choose our values…but there are lots of influences trying to guide us to the “correct” values. As …
The Emergence of Integral Values
While the mainstreaming of postmodern values is the headline of ConsumerShift, the emergence of integral values is …
From Modern to Postmodern Values
We talked about how traditional values are not going away in the postmodern world and remain alive and well. Modern …
Why Change our Values?
Because, to put it bluntly, “stuff happens,” and our current value system, for one reason or another, is judged to be …
Fitting Traditional Values into the Postmodern Consumer Landscape
A central assumption of ConsumerShift is that postmodern values are emerging as the primary shaping values of the …
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Defining Values in Light of Consumer Understanding
Values can be a controversial topic. In the political arena, the parties battle over who has the high ground on the …
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