Had to pull together some thoughts recently on what ConsumerShift implied for consumer products companies. Here’s the …
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Values Deep Dive: Authenticity
Authenticity is one of the core postmodern values identified in ConsumerShift. It is defined in the New Dimensions …
A CASE for change: Authenticity
A “rethink” of values is underway and described in ConsumerShift. At the core of the rethink are shifts toward …