In this video, I explore the idea of preferred futures: the futures we want to see, shape, and work toward. Change is rarely a straight line. It can involve uncertainty, setbacks, false starts, and moments when progress seems to stall. A well-crafted preferred future guides you and helps you persevere through the inevitable ups-and-downs of change … because you have a image of the goal you’re working towards!
The #1 reason people give for getting involved in futures work is “to make the world a better place,” in other words, creating a preferred future. But how?
In this video:
- What “preferred futures” are and why futurists use them
- The Houston Archetype Technique and three horizons
- What historical scenario research reveals about systemic change
Share your thoughts in the comments, and subscribe for more videos on futures thinking, systemic change, preferred futures, and late-stage capitalism. Looking forward! — Andy Hines

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