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ConsumerShift: How Changing Values Are Reshaping the Consumer LandscapeConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.
These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations–whether in business, government, non-profits, or education–to customize the personas to the specific needs of their organizations. There are seven reviews of the book posted on Amazon and Global Foresight books recently added it to its list of recommended business books. PurchaseBuy Now: Amazon.com For purchases of 10 or more, please inquire here: ahines@uh.edu |
Testimonials“ConsumerShift illuminates the complexity of human decision-making, yet explains this complexity using straight-forward terms and organization. Especially powerful are the values outlined in Chapter 6, as they do, indeed, highlight opportunities for marketers to better serve consumers in our world fraught with change. The food for thought presented is wonderful, and can be communicated clearly to or by managers at any level. All in all, this is a game-changing piece of work.” “ConsumerShift is a pleasure to read. It builds on the solid foundation of thinkers Inglehart and Beck – but Andy pushes into new territory as he combines his long experience in strategic foresight with his passion for exploring changing consumer value. He makes this complex subject accessible though plain language, and perhaps most importantly, he provides tools (need states, personas) which will allow business readers to apply the ideas of the ConsumerShift to better understand their customers and clients. Having worked alongside Andy on values-related projects in the past, this focus on application is no surprise. Andy really is one of the leader is the field of applied foresight and this new book is a great addition to the field’s knowledgebase. Congratulations, Andy.” Chris Carbone, Director, Insights & Research, Innovaro “Many of the books that touch on “trends” or “”consumer insght” shoot right past the fundamental components that Consumer Shift brilliantly addresses. We constantly hear about the latest trend, the latest fad, the latest marketing concept (cocooning, anyone?), but we rarely get an explanation or an exploration of WHY these ideas are popping onto our collective radar screens. Of course, before this brilliant contribution hit the shelves, anyone interested in learning about this space had to read over a dozen different books and reconcile as many “models” for understanding how values emerge, differ, and diffuse. Andy ties this body of knowledge together in a clear, clean, and useful way in Consumer Shift, and I think his work is fantastic. And that’s why I will be recommending this book above just about any other when it comes to helping clients and colleagues actually understand what is changing, why it is moving in the direction it is, and where the next shift is coming from. For me, this clarity of thought and comprehensive framework is essential reading. Well done!” Don Abraham, Sr. Vice President, The Futures Company |