UH Certificate in Strategic Foresight alum Robert Moran, now a quoted me around “enoughness” in his piece “The Future of Communications Research for PR Week. Bob is now a partner at Brunswick Group, where he leads the insights function for the Americas. Alas, a subscription is required to read the full article. The gist of my contribution is that “enoughness” describes a new, post-crash consumer ethos with an edge, as consumers have had enough of the consumer rat-race and “corpspeak” and now they want simplicity. I’ve described enoughness as one of the five key changes in the emerging consumer landscape. I borrowed the term from my friend and colleague Marcus Barber at Looking Up, Feeling Good. He’s done great work on the future of values and readers of this blog are sure to find his work of great interest. Andy Hines
About Andy HinesAndy Hines
Lecturer/Executive-in-Residence, University of Houston Futures Studies
Andy Hines is Lecturer and Executive-in-Residence at the University of Houston’s Graduate Program in Futures Studies, bringing together the experience he earned as an organizational, consulting, and academic futurist. He co-founded and is currently on the Board of the Association of Professional Futurists, and has co-authored three books -- Thinking About the Future: Guidelines for Strategic Foresight (Social Technologies, 2007),” 2025: Science and Technology Reshapes US and Global Society (Oak Hill, 1997) and Managing Your Future as an Association (ASAE, 1994). He has also authored dozens of articles, speeches, and workshops, including the 2003 Emerald Literati Awards' Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists” and the 2008 award for “Scenarios: The State of the Art.” In the last year, he has appeared on several radio and television programs, including KRIV-26 News talking about the future of libraries and the CBS “Early Show,” to talk about an MTV-commissioned study: “The Future of the Youth Happiness.”
