Opening up to spontaneously take advantage of opportunities as they arise
“Living in real time” is the third of three emerging need states at the core of our third meta need “Every Moment Matters” in ConsumerShift.
These consumers are seeking to live in the moment. Their core needs are being creative, spontaneous, and reaching their fullest potential. They see life as an adventure and filled with possibilities. They feel it is up to individuals to discover their passion and pursue their dreams. They prefer to keep an open and flexible schedule and avoid getting tied down by too many commitments. They abhor monotonous routine and will struggle in these situations.
This may be a reaction to previously feeling that they missed out on the simple pleasures of life in dogged pursuit of some goal or dream—or just being caught up in the struggle to keep up with an overload of responsibilities. Their spontaneity may be viewed by others as impulsiveness. If a mood or idea strikes them, and they want to do something about it, they would rather go for it in that moment and not wait for the “proper” time. They resist convention and expectations about what they are supposed to do. If today seems like a good day to go to the beach, they arrange it and go, confident that they will make up for any lost time and keep their commitments. Andy Hines