Going beyond traditional schedules and timing to being available when needed
“Wherever whenever whatever ” is the first of three emerging need states at the core of our third meta need “Every Moment Matters” in ConsumerShift.
These consumers are rebelling against the constraints of schedules and seek to better manage their time and commitments. It’s part of taking back control of their lives. They have a core need for freedom, and at the same time seek respect for their time in their dealings with other people and organizations. They are a tech-savvy group and see technology as a tool for empowerment and for helping them better manage time and life. They expect others to be technically capable as well and will often be impatient with those who are not.
While there is an element of simplifying, a stronger theme is better management and a consequent search for technologies and solutions that can enable it. They stay connected to the world of information, networks, and people and are at the ready to deal with opportunities as they arise. They are less intimidated by obstacles and have the sense that they can take charge of any situation and navigate through obstacles as they arise.
They can be very demanding, but they are not necessarily prima donnas. They are driven by a strong sense of practicality. Their view is that there are tools to make life more manageable, so why not take advantage of them? They see an abundance of solutions and are impatient with organizations, products, services and even people lacking this same vision. They reject the tyranny of the schedule. They prefer, and even demand, that things be done on their time whenever possible.