Holding partners to high standards such as the triple bottom line, community contribution, shared values and ethics
“Expanding accountabilities” is the third of three emerging need states at the core of the 7th (and final) meta need in ConsumerShift.
High standards prevail among these consumers. They are demanding of themselves as well as others. Their system of morality is very important to them, and they feel others should share their concern. They have a set of expectations they bring to any potential transaction or relationship.
They will typically have a strong sustainability ethos, going beyond just the environment to include social and economic justice as well. They may favor local causes and investment in their community. They will typically have a long list of expectations and be drawn to people and organizations that share their concerns. When they find them, they will often form a strong bond and commitment. Andy Hines