Evaluating product, service and experience offerings in terms of how they contribute to my—and in many cases my community’s—happiness and well-being
“Pursuit of happiness, aka well-being” is the sixth of six emerging need states at the core of our fourth meta need “The [relentless] pursuit of happiness” in ConsumerShift.
These consumers weigh choices in terms of how they add to or subtract from their overall sense of well-being. Their core needs are appreciating life and they are often idealistic in this approach. They believe happiness is available to those willing to make the effort—it is not simply granted, but earned.
Their sense of happiness is perhaps different than the popular perception of being all laughs and smiles and more along the lines of contentment. They may not show outward signs of happiness, but will exude an air of satisfaction. They appreciate life challenges and their ability to handle them. They are typically well connected to family, friends, and networks and are active members in the communities they belong to, whether physical or virtual. Andy Hines