Looking to fit products and services into larger lifestyle, values, and sense of purpose
“Systematic and consistent” is the fourth of six emerging need states at the core of our fourth meta need “The [relentless] pursuit of happiness” in ConsumerShift.
These consumers are extremely thoughtful and conscientious. Their core needs of spirituality and the search for meaning serve as guideposts for their decision-making. They not only consider how their decisions and actions fit with their own values and sense of purpose, but also how they affect others, ranging from immediate family to community to the planet as a whole. They typically have a highly developed environmental consciousness and are aware of how their actions affect the environment.
They are systems thinkers, even though most will not have had any formal training in it, but it’s a part of their style. They have a sense of the big picture and weigh individual decisions against the impact on the big picture. They are continually assessing their own performance in this regard. If they are committed to wellness, for example, they will be troubled by their daily consumption of donuts or other dietary habits at odds with this value.
They are patient and persistent in pursuit of their goals. They enjoy the process of getting to their goals—they are not in a hurry. They are willing to pause when necessary, even take a step backwards, but they will resume their journey when practical. They may weigh a decision for quite some time before acting, but once they are “in,” they are committed. Andy Hines