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Are American values universal?

October 11, 2012 by Andy Hines 3 Comments

I came across a blog post by commenting on Congressman Paul Ryan saying that Preventing Gay Marriage Part of America’s ‘Universal Human Values’. The politics of the particular issue aside, a question of interest for us is whether there is such a thing as universal American values?  Or for that matter “American values?”

ConsumerShift found global patterns in changing values that we might say are “universal.” I hesitate to use that term as it suggests an inevitability or certainty that is probably not worth debating. Are there global patterns? Yes. Are they universal/inevitable? Maybe.

On to American values. The global patterns in values operate at a structural level, interacting with and accompanied by economic and political changes. America as a developed and affluent society shares patterns in values common among other affluent developed nations across the globe. ConsumerShift  observed that these nations are trending toward postmodern and integral values. The leading edge of these changes, by the way, is found in Northern Europe, not the US. A key point that I make in the book is that while countries share the same structural patterns in values, individual cultures interpret them differently. Thus, self-expression, a postmodern value, is interpreted differently in the US, European countries, or Japan, for instance. So there are unique cultural interpretations of values, but not different values per se.

It would be fair to say that there are unique mixes of values. Not all affluent countries share the exact same distribution of values. The US, for instance, shows far more traditional values than the Northern European countries. There is a distinctive US mix.

So, we can say that there is a US interpretation and mix of values, not distinctive US values, and they are not universal. Andy Hines

Filed Under: Values Tagged With: American values, consumer understanding, Consumershift, integral, postmodern, values
About Andy Hines

Andy Hines
Lecturer/Executive-in-Residence, University of Houston Futures Studies

Andy Hines is Lecturer and Executive-in-Residence at the University of Houston’s Graduate Program in Futures Studies, bringing together the experience he earned as an organizational, consulting, and academic futurist. He co-founded and is currently on the Board of the Association of Professional Futurists, and has co-authored three books -- Thinking About the Future: Guidelines for Strategic Foresight (Social Technologies, 2007),” 2025: Science and Technology Reshapes US and Global Society (Oak Hill, 1997) and Managing Your Future as an Association (ASAE, 1994). He has also authored dozens of articles, speeches, and workshops, including the 2003 Emerald Literati Awards' Outstanding Paper accolade for best article published in Foresight for “An Audit for Organizational Futurists” and the 2008 award for “Scenarios: The State of the Art.” In the last year, he has appeared on several radio and television programs, including KRIV-26 News talking about the future of libraries and the CBS “Early Show,” to talk about an MTV-commissioned study: “The Future of the Youth Happiness.”

Comments

  1. David Bengston says:
    October 12, 2012 at 2:25 pm

    An interesting question. The World Values Survey is relevant here (http://www.worldvaluessurvey.org/) and the WVS cultural map of the world (http://www.worldvaluessurvey.org/wvs/articles/folder_published/article_base_54). I think Ron Inglehart pondered whether all countries will eventually end up with Sweden’s values on this map. Despite my Swedish ancestry, I think that would be a terrible loss of cultural diversity!

    Reply
    • Andy Hines says:
      October 12, 2012 at 2:31 pm

      ha! the good news is that we may end up with the same “structural” values, but the cultural interpretation of those values will continue to vary. so, self-expression in sweden will be different than in the US or in japan. cultural diversity lives on.

      Reply
  2. Chris Stone says:
    October 16, 2012 at 3:53 pm

    The values of the U.S. North East are far from the value’s of the Deep South. That is why Ryan & Co. are so scary to me. They don’t recognize nuance, and look to the past as a model for the future.

    Reply



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