Requiring that partners provide local distribution of benefits and/or are investing in the community
“Community Support” is the second of three emerging need states at the core of fifth meta need “Community First” in ConsumerShift.
The local preference need state can extend beyond just the local community. These consumers will go a step further in supporting local options by extending it to communities quite distant from them. They would enjoy the chance to support a local community overseas as well as their own community.
They have core needs of participation and realism. They feel that by spending their money in their community, they further its well-being. They do not naïvely assume that their individual efforts are enough to save the day, but if it is necessary to “take on” organizations or issues they feel are wrong for the community, they are prepared to organize community support. Andy Hines
