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ConsumerShift: How Changing Values Are Reshaping the Consumer LandscapeConsumerShift presents a New Dimensions of Consumer Life Model for making sense of how consumers are changing along two primary dimensions: inner dimension changes being driven by predictable long-term shifts in values, and outer dimension changes in society, technology, the economy, etc. This New Dimensions model thus provides a framework for understanding how consumers are changing.
These inner and outer dimension changes are forecast to come together into seven clusters of consumer need states. These need states in turn are brought to life in the form of a representative future personas. Finally, a customization kit is provided for readers and their organizations–whether in business, government, non-profits, or education–to customize the personas to the specific needs of their organizations.
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Testimonials“ConsumerShift illuminates the complexity of human decision-making, yet explains this complexity using straight-forward terms and organization. Especially powerful are the values outlined in Chapter 6, as they do, indeed, highlight opportunities for marketers to better serve consumers in our world fraught with change. The food for thought presented is wonderful, and can be communicated clearly to or by managers at any level. All in all, this is a game-changing piece of work.” |